As we toured various restaurants this past Friday, I thought it was quite interesting how they appeal to the consumer’s senses. All restaurants span a wide spectrum in their design, layout, architecture, and music. For example, Which Wich had a unique spin on the sandwich shop. The store has a very post-modern layout, almost assembly line in nature, where you write down your order, check whatever you want on it, and send it to be produced. They have a little zipline for the orders to run down. Its layout was cement/metal/wood, with yellow walls. I don’t really know what it meant, but it was quite “modern” compared to a restaurant with, say, brick walls. Compare this to a place like Taco Cabana. TC is styled in the form of a vibrant taco shop, with tiles on the floors, curved arches, Corona Beer umbrellas, and tiled tables. All inside the restaurant, too. It has a much different theme, therefore, than Which Wich. If each restaurant had white walls and cash registers, with no themed uniforms or “different” way of ordering other than buying it upfront, the world would be a very boring place.